Did you know that half a second delay can cause you a 20% drop in traffic? That’s what Google found out about the importance of speed, the user experience, and user satisfaction.
This is the New Media Age. A world without Netflix is similar to a world without electricity – The stone age in a digital world. Traditional media is transforming and we are stepping into a world of OTT.
Visual Summary
An over-the-top (OTT) media service is a streaming media service offered directly to digital viewers via the internet bypassing traditional platforms of cable, broadcast, and satellite television.
Users want access to high-quality streaming at any device, any place, any time, and any location. Your service/product is judged by the user. OTT takes the user-centric approach by ensuring a seamless viewing experience through multi-device, multi-browser capability leading to an awesome user experience.
According to a report by Allied Market Research, the global OTT market size was valued at $121.61 billion in 2019 and is projected to reach $1,039.03 billion by 2027, growing at a CAGR of 29.4% from 2020 to 2027.
In today’s digitized world, there is content on streaming devices. One major challenge of testing the streaming applications is creating an automated and scalable testing platform that includes a holistic approach due to the multiple stakeholders that are involved: broadcasters, content providers, and service providers.
Based on the preference, the user can view and also download the content that includes movies and TV services, and is delivered directly over the internet to connected devices such as PCs, tablets, smartphones, and consoles. These multimedia devices contain several technologies like audio, video, and wireless protocols. Various factors like Streaming statistics, buffering, latency, Network, etc. also need to be considered to create a flawless streaming experience.
Netflix, Youtube, Amazon, etc provide seamless streaming of many web series, movies, etc. However, it is dependent on factors like:
If the STB is of good quality, then whether it supports the right streaming settings (Video and Audio) that it can stream quality media i.e. (all quality video with proper Audio). In case the streaming settings are not good, there will be Audio and Video Packet loss, giving a bad experience to a user who is using the application.
TV devices that include but are not limited to Roku, FireTV stick, Xbox, Android, and Apple TV create additional testing complexity like:
With such a steep increase in the production and consumption of streaming content, various issues walk hand-in-hand while working on an OTT platform.
Hence, it is of utmost importance to have an effective QA testing strategy for your OTT platform that covers various scenarios and major functionalities across the network, infrastructure, and application components including:
With radical shifts in the media and communications industry and this being a highly-fragmented market, organizations need to focus on the three important indicators that elevate customer experience to another level.
Webomates cloud-based QA strategy ensures test coverage for the entire OTT pipeline. The state-of-the-art Media Testing services span Audio Testing, Video Testing, Over the Top (OTT), and STB testing.
Apart from the conventional feature/functional testing for OTT services, these 7 focus areas are considered while devising a comprehensive OTT Testing strategy. Each area enhances user experience with our intelligent automation and Next-Gen Media testing solutions.
With upcoming technological advancements in achieving higher bandwidth networks like 4G and 5G, one can only expect the OTT Video streaming world to explode with on-demand video consumption.
Howard Homonoff said in Forbes: “To succeed in this brave new video world, you need an alchemy of attractive content, an appealing user experience, the opportunity for personalization, and integration of data and technology, and some early credibility in the existing business ecosystem.”
Considering these challenges and user expectations, Webomates provides an end-to-end streaming platform to test all your streaming needs. When defects are identified at an earlier stage, there is reduced development and issue resolution overhead resulting in faster time-to-market and quality content delivery.
We believe in delivering the streaming products with care and in being a trusted partner in transforming the digital experience and giving users a great escapade experience.
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Tags: OTT Testing, video Testing
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